Tag Archives | Commercials

Global Mega-Bank Co-Opts Occupy Movement In New Ad Campaign

The Denmark-based multinational Danske Bank is one of the world's largest, with assets worth about $600 billion. Its new marketing campaign, fascinating in much the same fashion as a train wreck, is based around the slogans "Occupy" and "A New Normal":
The strategy is intended to restore trust in the Bank and ensure that we live up to our new vision of being "Recognised as the most trusted financial partner." In order to reach that objective, we must set new standards for banking operations.
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Soon Advertisements Will Involve Forced Interaction

In the near future, television commercials will make you do things, such as throwing a pickle onto an imaginary hamburger, if you want to get back to your show. Via Electronista:

Sony recently filed a patent for a new method of ad delivery that would turn television commercials into “interactive networked video games.” The patent, uncovered by Game’N’Motion, details a number of interactive commercial possibilities built on the motion and voice technologies currently available in Sony’s PlayStation 3, PlayStation Move, and PS Eye devices.

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Pro-Marijuana TV Advertisements Run In Colorado

This coming fall, Colorado residents will vote on whether to legalize possession and cultivation of marijuana statewide, via the Regulate Marijuana Like Alcohol Act. The Campaign to Regulate Marijuana Like Alcohol is running a series of television ads urging legalization -- their first spot, in honor of Mother's Day, encourages young adults to let their parents know that they prefer pot:
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Rick Santorum Unveils Dystopian Horror Flick

The Hunger Games? Nope, this year's hottest dramatic depiction of our nightmarish future is Rick Santorum's 'Obamaville', a look at a 'small American town two years from now if Obama is reelected'. What will 2014 under Obama be like? The playgrounds are empty, rusted, and littered with children's abandoned shoes, signs are painted in blood, the numbers on clocks are printed in Soviet-font, and the sun rarely shines. No joke, a campaign spokesperson said this teaser is the kickoff an eight-part miniseries:
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Chrysler Super Bowl Ad Photoshops Out Pro-Union Wisconsin Rally Signs

r-CHRYSLER-AD-SIGN-large570Chrysler’s America’s second half clip was the centerpiece of Super Bowl advertising on Sunday. Clint Eastwood praises the resilience of the Detroit auto companies and tells us that Americans are hanging tough, not backing down, and hitting the streets to stand up and shape the future. The ad features footage of this past year’s actual events in Wisconsin, but look closely, and you’ll see that the meaning has been altered — signs have been scrubbed, the real messages replaced with alarm clock graphics and the generic phrase “Think of Our Children”. Via Huffington Post:

The highly-praised spot, which features Oscar-winner Clint Eastwood narrating over a collage of images that includes broken towns and factory workers, includes a short clip from videographer Matthew Wisniewski’s montage of the protests over a budget repair bill in Madison, Wisconsin last February. The original clip that Chrysler used from Wisniewski’s video features protestors marching in front of the capitol building, holding signs made by Madison Teachers Inc.

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Vladimir Putin Ad Shows Couple Having Sex In Voting Booth

Putin pushes the envelope, and points the way towards the future of political campaigning, by making pulling the voting lever seem to be some sort of sex act. Via Politico:
In a new ad for Vladimir Putin's United Russia Party, the weirdness of that country's fake democracy is on full display. The ad conflates voting and sex in a way that makes no sense but has great production values and a compelling beat. The slogan: "Let's do it together."
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