The strategy is intended to restore trust in the Bank and ensure that we live up to our new vision of being "Recognised as the most trusted financial partner." In order to reach that objective, we must set new standards for banking operations.
Tag Archives | Commercials
Depressed Copywriter is a collective comprised of four copy editors who correct the propaganda of print advertising with their harrowing, truth-seeking revisions. Their reasoning:
Every time I see an example of corporate happiness I can only see the reality of life. I can’t help myself anymore. I can’t stop rearranging their copy.
In the near future, television commercials will make you do things, such as throwing a pickle onto an imaginary hamburger, if you want to get back to your show. Via Electronista:
Sony recently filed a patent for a new method of ad delivery that would turn television commercials into “interactive networked video games.” The patent, uncovered by Game’N’Motion, details a number of interactive commercial possibilities built on the motion and voice technologies currently available in Sony’s PlayStation 3, PlayStation Move, and PS Eye devices.
Chrysler’s America’s second half clip was the centerpiece of Super Bowl advertising on Sunday. Clint Eastwood praises the resilience of the Detroit auto companies and tells us that Americans are hanging tough, not backing down, and hitting the streets to stand up and shape the future. The ad features footage of this past year’s actual events in Wisconsin, but look closely, and you’ll see that the meaning has been altered — signs have been scrubbed, the real messages replaced with alarm clock graphics and the generic phrase “Think of Our Children”. Via Huffington Post:
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The highly-praised spot, which features Oscar-winner Clint Eastwood narrating over a collage of images that includes broken towns and factory workers, includes a short clip from videographer Matthew Wisniewski’s montage of the protests over a budget repair bill in Madison, Wisconsin last February. The original clip that Chrysler used from Wisniewski’s video features protestors marching in front of the capitol building, holding signs made by Madison Teachers Inc.
In a new ad for Vladimir Putin's United Russia Party, the weirdness of that country's fake democracy is on full display. The ad conflates voting and sex in a way that makes no sense but has great production values and a compelling beat. The slogan: "Let's do it together."