consumer culture


The always insightful James Surowiecki says that successful brands can no longer rely on past success as consumers care less and less about what brand they are buying, writing for the New…




While George Romero’s Night of the Living Dead was originally panned by critics in 1968, the film has gone on to wide acclaim — it jump-started modern zombie cinema, and also mixed-in…



An ahead-of-its-time covert shopdropping (the opposite of shoplifting) endeavor, in which the mass produced toys sold to children were “corrected”:

The Barbie Liberation Organisation was an organization that caused a significant cultural jamming intervention in 1993. Having purchased many Barbie dolls and GI Joe action figures, the group switched the voice boxes from a pair of dolls (one from either group) and then placed them onto store shelves. Customers who purchased the toys were surprised to find gung-ho, combat ready Barbie dolls or effeminate GI Joes that were more interested in shopping than shooting.


Shopping and the consumerist impulse are lambasted as empty and selfish. But the New Left Project has an entirely different, novel view of consumerism: Shopping is usually a collective act. Most of…