Tag Archives | Cool Kids

Dehumanization, Paternalism and Charity: On #FitchTheHomeless

86B24A42AJamie Utt writes at the Good Men Project:

The internet is in agreement: Fuck Abercrombie & Fitch.

The collective outrage has produced some fantastic responses.  My favorite comes from Amy Taylor who proclaims,

“I am proud to say that I may be a not-so-cool kid and the extra pounds I carry may not be a thing of beauty, but I am nothing like you or your brand — and that, Mr. Jeffries, is a beautiful thing.”

But inevitably, as is par for the course on the interwebs, there are going to be some responses that are less than fantastic, that despite good intentions, actually end up furthering oppression rather than combating it.

Enter the #FitchTheHomeless campaign.

I’ve seen a number of people posting this on Facebook and Twitter with captions like, “Awesome!” and “Perfect.” and “Brilliant!!”

But when a friend posted it to my timeline asking for my thoughts, I immediately was left with a pretty terrible taste in my mouth.

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