Somewhere there is a human who, as part of their job, once wrote out the following sentence: “A VARIED AND BALANCED DIET AND A HEALTHY LIFESTYLE ARE IMPORTANT”. Remembering this is not the work of a machine is important, at first my brain casually imagined it might have been. The truth is, a thinking, breathing, living, person is behind that unhelpful statement on the back of a packet of Wrigley’s gum.
Best case scenario they were a freelance copywriter doing a bit of contract work and had a word limit they needed to be as close to as possible. In this world the words become “filler” material and were only reprinted on an industrial scale because of a quirky clerical requirement. It’s still an irritating waste of resources but it seems less awful than the possibility anyone invested real thought into the process.
Ironically the more consideration that has gone into these words the worse the situation is.… Read the rest