Monsanto’s billion-dollar acquisition of The Climate Corporation plants the seeds for an agribusiness revolution, writes Vlad Savov for The Verge:
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To look at Monsanto’s product pages, you’d think the company’s business is in selling two closely related commodities: agricultural seeds and weed killers. But that would be like saying that Verizon sells people data and phone calls. What these companies are truly engaged in is an effort to make themselves indispensable to their target market’s daily activities. Now Monsanto is stepping up that campaign by expanding into the high-tech world of big data with its $930 million acquisition of The Climate Corporation.
It’s not that Monsanto is unfamiliar with the cutting edge of technology — as its long list of patents will attest — but so far most of the company’s energies have been spent on altering, enhancing, and otherwise rearranging the basic ingredients that go into land farming. With Climate Corp’s expertise in hyper-local weather prediction and big data analytics, Monsanto looks set to become a fully fledged services company as well.