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“Use the Web? Congrats! You’re an environmentalist.” So said a headline in the Washington Post last week, and with good reason: some of the biggest names behind the internet are powering their data centers with wind and solar power.
That’s important because the internet uses a lot of electricity. If the internet were a country, its electricity demand would rank as the sixth largest in the world.
The Washington Post story focused on search engines, and indeed Google, Yahoo, and Microsoft are increasingly powering their data centers with wind power in places like Iowa, Oklahoma, and Texas. But it’s not just search: Apple is powering its data centers, replete with all of our iTunes, with 100% renewable energy from wind, solar, geothermal, and microhydro power. Facebook is aiming for the same goal, and is purchasing massive quantities of wind power in Iowa to power our likes and shares in its data center there.