Failure Magazine examines the bizarre hidden story of “Up With People”, the gigantic 1970s singing ensemble which operated almost as a cult, performed at the Super Bowl and met with presidents and the Pope, and was quietly funded by corporations such as Exxon and Coca-Cola that were eager to put forward a youth-y alternative to authority-questioning counterculture:
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Before there were yuppies, there were uppies—the term Up With People members use to refer to themselves. Most Americans over the age of 35 are vaguely familiar with Up With People, as its cast members have sung to more than 20 million people worldwide, and at the height of the ensemble’s fame it provided the halftime entertainment at four Super Bowls (1976, 1980, ’82, ’86). But many are unaware of the group’s cultish utopian ideology, its political connectedness, and how it was funded by corporate America, part of a deliberate propaganda effort to discredit liberal counterculture in the 1960s and ’70s.