Wesley Donehue writes on CNN:
I make a living encouraging politicians and candidates to use social media.
And now I’m going to tell them why it’s a bad idea.
Not always, mind you — social media will, and should, continue to play an important role in our political discourse. But the trend has grown so quickly; I don’t know that anyone has really stopped to consider the implications of moment-by-moment, real-time transparency.
I would argue that what we’ve gotten is a trade-off, and the jury is still out on whether what we’ve lost is worth more than what we’ve gained in the process.
So before I go about the process of destroying my company’s business model, let’s talk about what we’ve gained with social media.