I’ve been in Boston all week. I had to tell my mother where I was, but not Google. Its seamlessness in switching up my Google ad results, changing its suggestions to me of places to visit and ads to click on, was instantaneous.
Google knew where I was going, as I was making the trip. We’re used to this by now. It’s justified under the umbrella of modern convenience. But should it be?
This morning, a new Public Citizen report, “Mission Creep-y: Google is Quietly Becoming One of the Nation’s Most Powerful Political Forces While Expanding Its Information-Collecting Empire” came across my desk. It doesn’t break news. But it is an exhausting catalog of Google’s powerful information gathering apparatus, its missteps, and its massive social ambition.
When you put the isolated pieces together, it can kind of make you choke on your breakfast.