In a few years, will corporations, employers, insurers and others track “diseased lists” of individuals whose social media, smartphone, and purchasing activity hints that they may have health problems? Via PandoDaily, Michael Carney writes:
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According to a sales rep for a midwest data co-location and analytics startup who asked to remain anonymous, regional hospitals, insurers, and grocery retailers are already investigating ways to work together to translate consumer purchase data into health risk profiling insights.
Kevin Pledge, CEO of underwriting-technology consultancy Insight Decision Solutions told the Economist last year that he has forgone the use of supermarket loyalty-cards and begun paying cash for his burgers to avoid this very type of profiling. The same article mentions a life-settlements firm declining to purchase an insurance policy based on social media activity that contradicted the supposed poor health of the policy-holder.
As we document and share more of where we go, what we do, who we spend time with, what we eat, what we buy, how hard we exert ourselves, and so on, we create more data that companies can and will use to evaluate our worthiness – or lack thereof – for their products, services, and opportunities.