Genius or madness? Surly acting hunk James Franco sold an intangible, undetectable work of conceptual art, created in collaboration with the design duo Praxis, to a Montreal collector for $10,000. Paste reports that the masterpiece is titled “Fresh Air” and is described as thus:
A unique piece, only this one is for sale. The air you are purchasing is like buying an endless tank of oxygen. No matter where you are, you always have the ability to take a breath of the most delicious, clean-smelling air that the earth can produce. Every breath you take gives you endless peace and health. This artwork is something to carry with you if you own it.
Because wherever you are, you can imagine yourself getting the most beautiful taste of air that is from the mountain tops or fields or from the ocean side; it is an endless supply.