From Food + Tech Connect:
In fact, 86% of shoppers say the presence of local food – food they believe is healthier, safer and more easily traceable – is important to them when choosing where to shop. The global food safety testing market is also expected to grow into a $2.5 billion industry by in 2015.
In large part, the demand for traceability will be realized through technology. Initially led by industry leaders like IBM and Microsoft, the move to track more complex data and to make it accessible to consumers via the web and smart phones is now being pioneered by private companies and university groups alike.
Food+Tech Connect reflects on the tech advancements of the last year and will continue following this trend over the course of 2012.