Douglas Coupland has written dozens of books, but will probably always be best known for his classic novel Generation X: Tales for an Accelerated Culture. He’s come so far back into the mainstream now that he’s designed a clothing line for Roots, the Canadian company that designed those awful berets for the USA Winter Olympic team a few years back. They don’t have a site yet but this page has a promo video, and this is the press release:
TORONTO, June 14 – Clothing retailer Roots is launching a collaboration with prominent writer & visual artist Douglas Coupland on a limited-edition clothing and accessory collection debuting July 8th and available for sale in the United States at www.roots.com/douglascoupland.
The ROOTS X DOUGLAS COUPLAND collection includes apparel for women/men/children, accessories, leather goods, design items, furniture and art. This is the first time Douglas Coupland has designed fashion wearables. He is best known as the internationally best-selling author of “Generation X”, “JPod” and “Generation A”.