There’s been a rumor for decades that video game company Atari buried tons of unsold copies of its legendarily bad video game ET in a, Alamogordo, New Mexico dump. While Atari spokespersons at the time did confirm that they had dumped some material there, they described it as largely consisting of defective equipment (as opposed to defective ideas for video games). Now, entertainment company Fuel is planning to excavate the site to see what’s really under all of that New Mexico dirt.
Superficially, the story itself is little more than smirk-worthy. Even people who grew up playing the 2600 might only barely remember the ET game, and the history of video games based on movies is rife with missteps. Historical archaeologist Paul Mullens isn’t content with a superficial examination, instead taking a wider perspective on the activity in a short essay, which you can find at his blog.
Nevertheless, there is something archaeologically telling in the popular allure of the project, and it is almost certainly that 30-year narrative about the ET game that a digital marketer would recognize as compelling.