via Pacific Standard:
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How an Oxford don is helping the tech giant understand the nature of modern identity—and stay out of court.
One day this past September, Google’s executive chairman, Eric Schmidt, sat down with a group of experts in Madrid to begin publicly discussing how Google should respond to a recent, perplexing ruling by the European Union’s Court of Justice. In May, the court had declared that, in accordance with the European “right to be forgotten,” individuals within the E.U. should be able to prohibit Google and other search firms from linking to personal information that is “inaccurate, inadequate, irrelevant, or excessive.”
In an age of revenge porn, social media gaffes, and all the infinite varieties of embarrassment that can attend one’s name in a Google search, the ruling was, in spirit, an attempt to keep ordinary Europeans from being unduly tyrannized by an Internet that, famously, never forgets.