Via the Raw Story, a study suggests that corporate values have so reshaped our thinking and behavior that merely seeing a fast food symbol renders us less able to derive joy from nature scenes and music:
Focus on time efficiency could be making the small things in life harder to enjoy. The research, published online in Social Psychological and Personality Science, found people exposed to fast-food symbols were less likely to find pleasure in beautiful pictures and music. The research also found those living in neighborhoods with a higher concentration of fast-food restaurants were less likely to savor pleasurable experiences.
House and his colleagues decided to examine fast food — and McDonald’s in particular — because it “has arguably become the ultimate symbol of time efficiency.”
In their first analysis, which included 280 participants from the United States, the researchers found greater fast-food concentration in one’s neighborhood was associated with reduced savoring of emotional responses to enjoyable experiences.