In an effort to highlight China’s air pollution problem, Xiao Zhu projected faces of crying babies onto factory smoke pollution.
Via the YouTube description:
Xiao Zhu wanted to stand out in a market that was almost as congested as the air. A market where half a million people, mostly children, have died due to air pollution related illnesses. So we decided to put a spotlight on air pollution’s biggest culprits – the factories – by using the actual pollution from the factories as a medium. People took notice, and the word spread.