Tag Archives | false memories

False Memories Occur Even Among Those with Superior Memory

400px-Neuron_Hand-tuned.svgRick Nauert writes at Psych Central News:

Some people have the unique talent of being able to remember daily details of their lives from decades past.

But surprising new research finds that even among this select group of memory experts, false memories occur at about the same frequency as among those with average memory.

False memories are the recollection of an event, or the details of an event, that did not occur. UC Irvine psychologists and neurobiologists created a series of tests to determine how false information can manipulate memory formation.

In their study they learned that subjects with highly superior autobiographical memory preformed similar to a control group of subjects with average memory.

“Finding susceptibility to false memories even in people with very strong memory could be important for dissemination to people who are not memory experts.

“For example, it could help communicate how widespread our basic susceptibility to memory distortions is,” said Lawrence Patihis.

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Study: Advertising Plants Memories Of Experiences We Never Had

imagery-adOn the bright side, is it really such a bad thing to be implanted with false memories of, say, dancing with smiling, multicultural nu-ravers while drinking a refreshing Pepsi? Partial Objects explains:

A newly published study by two marketing professors suggests that advertising can create memories of experiences that never happened, simply by including sufficiently evocative imagery and descriptions in the ad:

Exposure to an imagery-evoking ad can increase the likelihood that consumer mistakenly believes that s/he has experience with the advertised product when in fact s/he does not. Moreover such a false belief produces attitudes that are as strong as attitudes based on true beliefs based on previous product experience, an effect that we label the false experience effect.

Advertising has always been an appeal to a fantasy, and this study seems to suggest that if the ad is created just right, that fantasy can be in the form of a desire to return to a previous wonderful experience (even if the previous experience never actually happened.) But this finding suggests something a bit more insidious.

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