Tag Archives | Filmmaking

Think Outside The Box Office

We don't often review books on the Disinformation site, partly because we're publishers ourselves and it might seem as though we have a competitive conflict of interest, but probably more because all our reading time is taken up with submissions, editing, and so forth. I have to make an exception for a book that arrived in the mail this morning: Jon Reiss' Think Outside The Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era. It's no secret that indie film has gone through an amazing period of growth for any number of reasons, not least access to cheap but high quality cameras and computers/editing systems. The way we watch indie film has changed drastically too, from art house cinemas to DVDs that arrive in the mail or from a kiosk in a supermarket, on demand via your cable or satellite TV provider, or online via iTunes, Netflix, Amazon.com or, gasp, Bit Torrent. When Disinformation entered the home video market in 2003 it was perfect timing (accidental, proving the old maxim, better to be lucky than smart) and we rode the wave of documentary films selling in big numbers on DVD. Now that the retail DVD market is dying we're finding new ways to bring our films to their intended niche audiences, and that's exactly what Jon's book is all about. What worked yesterday is failing today and won't work at all tomorrow. The only hesitation I have in recommending this book to every single independent filmmaker today is that armed with the information in this book, a filmmaker is potentially equipped to bypass distributors like Disinformation completely! But, in the spirit of 'information should be free,' go to Reiss' book site...
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Is This The End Of The Line For The Impartial Documentary?

It’s amazing that at least six years into the golden era of advocacy documentary filmmaking, a major newspaper with a thriving arts and culture section should feel the need to ask this question, but apparently there are some journalists and filmmakers who think any documentary film that does not try to be ‘objective’ somehow fails to deserve to even be categorized as ‘documentary.’

As the distributor of over fifty documentary films (can you believe that?!? Disinformation has been busy since our first DVD release in 2004…), here at The Disinformation Company we feel that the advocacy films we release are disseminating information and opinion to counter the mainstream and establishment views on the issues at hand (usually our filmmakers are reacting against a government or corporate whitewash). The advent of cheap video cameras and editing software has made it possible for some very bad docs to be made (believe me, we see a lot of them), but they’re still documentaries.… Read the rest

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