Sony Action Cam has teamed up with a diverse range of filmmakers, artists and influencers to create a series of new films celebrating the “never before seen”. Ranging from crafty experiments and audacious stunts to short documentaries, sports adventures and scripted short stories, the films celebrate creativity in all its forms and use Action Cams to provide unique new perspectives on the production process and the stories themselves.
The campaign launched with the debut of three films: “Picture Machine”, “Paperports” and “Creature”. Directed by Studio Nos, Charles Young and Ryan Dzierzek respectively, the variation between the three films is a good indicator of the campaign’s overall breadth. “Picture Machine” documents the construction of a reverse zoetrope, “Paperports” lets us peek into the work and process of Young’s intricate miniature paper architecture practice, and “Creature” tells the tale of a mutant reptile on the loose.