The organic food movement in the United States has become a victim of its own success, with corporate food giants buying up most of the successful organic brands and dominating the standards board, writes Stephanie Strom in the New York Times:
Michael J. Potter is one of the last little big men left in organic food.
More than 40 years ago, Mr. Potter bought into a hippie cafe and “whole earth” grocery here that has since morphed into a major organic foods producer and wholesaler, Eden Foods.
But one morning last May, he hopped on his motorcycle and took off across the Plains to challenge what organic food — or as he might have it, so-called organic food — has become since his tie-dye days in the Haight district of San Francisco.
The fact is, organic food has become a wildly lucrative business for Big Food and a premium-price-means-premium-profit section of the grocery store.