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Most Inappropriate Ad of the Year?

Ford’s India subsidiary is targeting a unique demographic: serial killers.

A new series of magazine ads from the automaker highlights the cavernous trunk space in the new Figo hatchback by showing a trio of bound and gagged young women stuffed inside. Autoblog notes that,

Clearly in bad taste, at least, the Indian source also questions the timing of these risqué Ford ads, as they follow by days new anti-rape legislation passed by the Indian Parliament.

Apparently the Figo isn’t just unsafe for the women trapped in the vehicle’s trunk, though. According to Indian car rating website carsingh.com, the export-model hatchback doesn’t come equipped with standard airbags so it may be a death-defying ride for anyone … whether they’re traveling in it willingly or otherwise.

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