Of course for some of you D&D never went away, but all of a sudden there’s a resurgence of interest from ad agencies and design firms. Sam Grobart reports for BusinessWeek:
Bust out your graph paper and dodecahedron die, because Dungeons & Dragons is back—and in business. Literally.
In a video that may seem a parody at first, but really isn’t, ad agency DDB demonstrates how using the role-playing game from the 1970s and ’80s can help people understand and design user experiences (UX) for websites.
Vincent Higgins, DDB’s executive director for UX, explains in the video how “Dungeons & Dragons taught me everything about user experience design.” Higgins, who will clearly be played by Fred Armisen in the movie version of this story, says he was “heavily involved” with the role-playing game and its hit points and half-elves while growing up. As a designer of choices and paths a person may take when visiting a website, he realized that his old days as a chaotic-evil gnome (or perhaps he was a lawful-neutral paladin?) could inform the work he is doing today.