Tag Archives | General Motors

General Motors’ Anti-Bicycling Advertising Campaign

The League of American Bicyclists highlights a fascinatingly awful, recent (now aborted) ad campaign from General Motors, commanding college students, “Reality sucks. Stop pedaling…start driving”. Yes — tune out the world, stop exercising, go into debt buying a $20,000 pickup truck:

If you are a student looking to add tens of thousands of dollars of long term debt, care little about the environment, and want pay through the nose for insurance, gas, and parking…GM has got a perfect deal for you. Bonus: it’ll make you fat and unhealthy! All you have to do is give up that dorky bicycle that’s easy to use, practically free, gets you some exercise and is actually fun to ride.

In case you were wondering, GM has a fine-sounding corporate responsibility statement: “As a responsible corporate citizen, General Motors is dedicated to protecting human health, natural resources and the global environment.”

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What Is It With Rush Limbaugh and the Chevy Volt?

2011_Chevrolet_VoltRush is doing wonders for the marketing of the Volt electric car — even flush with all their new IPO cash, I doubt that General Motors could have bought this much ad space following the Volt being named Motor Trend magazine’s “Car of the Year.” Ben Armbruster reports for Think Progress:

Limbaugh said of the Motor Trend award, “[O]f all the cars in the world, the Chevrolet Volt is the Car of the Year? Motor Trend magazine, that’s the end of them. How in the world do they have any credibility? Not one has been sold [and] the Volt is the Car of the Year.” Last week, one of the magazine’s editors, Todd Lassa, shot back at Limbaugh, noting that GM hasn’t sold any Volts “because it’s not on sale yet“:

So, Mr. Limbaugh; you didn’t enjoy your drive of our 2011 Car of the Year, the Chevrolet Volt?

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The Coming Working Class Revolt

From Nick Pell at Red Star TimesGM Auto Workers.

Hard to believe, but it’s been a year since the Obama Administration forced General Motors into bankruptcy. This has resulted in a curious phenomenon: the first generation of auto assembly workers in almost a hundred years who cannot afford to buy the cars they manufacture.

Given the context both nationally (the Massey mine collapse and the uncontrolled hemorrhaging that resulted from the BP / Deepwater Horizon disaster) and internationally (Greece seems always on the verge of explosion and the Chinese working class are waking from their 20-year post-Tienanmen slumber) the situation at GM points towards a very exciting and potentially explosive phenomenon.

Full Article at Red Star Times
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