Do you remember George Lakoff’s book Don’t Think of an Elephant!? He was the guy dubbed “the father of framing,” meaning that he taught us how describing an issue in words of our choosing (rather than an opponent’s) defines the debate around it. Scientists who want to genetically modify plants may have been listening to Lakoff as they plan to rebrand their activities as “rewilding,” per the New York Times:
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What’s in a name?
A lot, if the name is genetically modified organism, or G.M.O., which many people are dead set against. But what if scientists used the precise techniques of today’s molecular biology to give back to plants genes that had long ago been bred out of them? And what if that process were called “rewilding?”
That is the idea being floated by a group at the University of Copenhagen, which is proposing the name for the process that would result if scientists took a gene or two from an ancient plant variety and melded it with more modern species to promote greater resistant to drought, for example.