Global change

In response to the KONY 2012 saga, the Awareness 2012 Campaign has been unrolled. No doubt in collaboration with marketing campaigns organized by leading corporations, through social media, it aims to make young people more aware:

Al Gore has a new reality program, 24 Hours of Reality, set to air its first live-stream on September 14. In his continuing campaign to raise awareness about global climate changes this program is a new step towards provoking action. The program will run 24 hours around the globe in multiple languages and featuring scientists, executives, celebrities and citizens around the world.

[More at The New York Times]