Issie Lapowsky writes at Wired:
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Steve Jobs helped convince Justin Dillion he could change the way some of the world’s biggest companies do business.
It was 2008, and Dillon, a musician turned anti-forced labor activist, had just launched an online campaign called Chain Store Reaction that asked everyday consumers to write letters to their favorite companies, urging them to eradicate forced labor in their supply chains. On a whim, Dillon dashed off an email to Jobs, asking if the iPhone was made of tantalum, a material used to make mobile phones, that had been mined by forced labor. Dillon never expected a response, but four hours later, he got one. It looked like this:
I have no idea. I’ll look into it.
Sent from my iPhone
It was then that Dillion and his colleagues realized that his project might actually work. “We were like: ‘This isn’t that hard.