I remember how my mom used to yell at my dad because he was always trying to explain how we’re being farmed.
The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.
Yes, this can be a scary topic: machines designed to influence human beliefs and behaviors. But there’s good news. We believe that much like human persuaders, persuasive technologies can bring about positive changes in many domains, including health, business, safety, and education. We also believe that new advances in technology can help promote world peace in 30 years. With such positive ends in mind, we are creating a body of expertise in the design, theory, and analysis of persuasive technologies, an area called “captology.”