It seems that at least some giant corporations have finally understood that we don’t want crap in our food, whether the crap concerned is chemical additives, high fructose corn syrup or genetically modified organisms. Last week saw an announcement by Kraft that it would eliminate chemicals from its mac and cheese and by Pepsi that it would eliminate aspartame from Diet Pepsi; this week starts with news (reported by the New York Times) from Chipotle that they won’t be serving any genetically altered food:
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In a first for a major restaurant chain, Chipotle Mexican Grill on Monday will begin serving only food that is free of genetically engineered ingredients.
“This is another step toward the visions we have of changing the way people think about and eat fast food,” said Steve Ells, founder and co-chief executive of Chipotle. “Just because food is served fast doesn’t mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors.”
In 2013, Chipotle was the first restaurant chain to indicate which items contained genetically modified organisms, and a small but growing number of restaurants, largely in fine dining, also now label their menus.