Beachgoers on the shores of the Sea of Azov in southern Russia region of Krasnodar were surprised and devistated by the cries of a donkey parachuting above them. The donkey was tied to a parachute as a promotional stunt. The shrills of the donkey led to the tears of children as people began filming the event and calling local newspapers. Not until later were regional police called. When did radio advertising and blimps not become enough?

The story was aired on Russia Today: