Only this game is not just about politics but also about the media. Pseudo-events like this are what the media lives for: it provides something for them to do, and to feel important while doing it. It creates airtime for endless punditry, and a spectacle to liven up a dull Iowa winter.
For Iowans, it’s a chance to “participate” in something that sounds important; for media heads it’s a news routine, a ritual. The media, in effect, provide an infomercial posing as real news.
Yet throughout the weeks of endless around the clock “coverage,” including polling, and analyzing TV ads there’s barely a mention about how the media benefits by creating a phony sense of excitement while generating revenues from the money spent on the endless ads, like the $17 million Rick Perry invested in his run to nowhere.… Read the rest