I get the impression that they think their name sounds a little too “woo woo” for a government agency. That studies “woo woo”. (That’s not entirely true, so let’s call that a ‘complementary’ statement.)
The government agency that funds research into complementary and alternative medicine is looking to change its name.
The National Center for Complementary and Alternative Medicine is proposing to drop the “alternative” from its name, and add the word “research” to emphasize the agency’s research focus, said Dr. Josephine Briggs, the agency’s director. The proposed new name is the National Center for Research on Complementary and Integrative Health.
“Alternative” refers to “the use of unproven practices in place of treatments we know to be safe and effective,” Briggs said. One reason for the change is that surveys show alternative medicine is only rarely practiced.