via Tech Dirt:
… Read the rest
The debate over ad blockers continues, all without gaining much ground in terms of coherence. Most people still find ads annoying, something that plays hell with websites’ attempts to make money by utilizing them. Ad blockers kick these intrusive nuisances to the curb (and block questionable scripts), prompting website owners to make regrettable decisions like blocking users of ad blockers or banning any discussion of ad blocking software, etc. Responses like these seem to emanate from the brainstem rather than from careful consideration, and generally do more to alienate readers than screen-eating splash ads and flash-heavy sidebars that slow systems to a crawl.
So, who’s going to pay for all of this “free” content? That’s the question on many site owners’ minds. Subscriptions, paywalls, data mining, patronage, physical goods tie-ins… all of these are options. Not a single one of these is perfect and none of them have enough pull of their own to completely displace ad revenue.