
A log of vast numbers of individuals’ movements and actions is a burgeoning goldmine for major wireless carriers, the MIT Technology Review writes:
Wireless operators have access to an unprecedented volume of information about users’ real-world activities, but for years these massive data troves were put to little use other than for internal planning and marketing.
This data is under lock and key no more. Under pressure to seek new revenue streams, a growing number of mobile carriers are now carefully mining, packaging, and repurposing their subscriber data to create powerful statistics about how people are moving about in the real world.
In late 2011, Verizon Wireless, the largest U.S. carrier, changed its privacy policy so that it could share anonymous and aggregated subscriber data with outside parties. Verizon is working to sell demographics about the people who, for example, attend an event, how they got there or the kinds of apps they use once they arrive.






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