Job of the future: insurgent organization design, social media, and branding consultant. Via Gizmodo:
Posted online this week, a U.S. Army document guides soldiers through the rigors of recognizing terrorist and insurgent groups in the wild. Not through weaponry or language, but through branding.
Written by the U.S. Army Training And Doctrine Command in 2009, this 60-odd page document (PDF) was designed to guide soldiers through the rigors of recognizing terrorist and insurgent groups through branding. Categorized by geography, it groups the logos and insignia of “insurgents, terrorists, paramilitary, and other militant groups worldwide.” That includes everything from photos of Russian mafia tattoos to Hezbollah logos.
The idea of “branding” insurgency is certainly nothing new. Crime and terror organizations have been borrowing ideas from corporations about graphic design and messaging for years.