Tag Archives | hip-hop
A brilliant final touch from Adam Yauch, who inserted an integrity clause into his will to prevent his music from ever being co-opted — if only other cultural icons past had thought to do this. Via DNAinfo:
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Late Beastie Boys member MCA made sure he would never be a corporate sellout — even in the afterlife. The pioneering rapper, whose real name is Adam Yauch, instructed in his will that his image, music and any art he created could not be used for advertising, saving himself from the fate of other deceased musicians whose faces and songs have become corporate shills.
It’s unclear whether Yauch’s will would prevent his bandmates from ever selling the music they wrote together to advertisers. Yauch’s lawyer and a spokesman for the Beastie Boys did not respond to requests for comment. Yauch died May 4 at the age of 47 from salivary cancer.
Corporations have regulalry enlisted deceased musicians, celebrities and historical figures in ads.
Solomon Comissiong, writing at Black Agenda Report:
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It is undeniable that hip hop culture is one of the most powerful marketing tools America has seen in quite sometime. Had hip hop been around during the earlier part of the 20th century the unscrupulous public relations pioneer, Edward Bernays, would have probably also used it to promote the smoking of Viceroy Cigarettes to women. Various aspects of hip hop culture, mainly rap music, generate billions of dollars. However, who is generating this wealth, where is it going and at what cost?
“Their unfettered corporate feeding frenzy was similar to that of the European conquest of lands inhabited by people of color.”
Hip hop culture (rapping, djing, graffiti art, and breaking, etc.) was unequivocally created by youth of color in the Bronx during the early 1970s. Even though the origins of hip hop are entrenched in black and Latino communities throughout New York City it is currently pimped/used by large white owned corporations (media, record labels, etc.) to create astronomical bottom lines, reinforce capitalistic ideals, and adversely mass program black and brown youth.
Hip-hop plays a central role in the revolts in Tunisia, Egypt, Algeria and Libya. Rap songs create an important platform for communication creating moral support and encouraging a spirit of resistance and revolt against the regime...