From David Metcalfe, over at Modern Mythology:
Last year I had the opportunity to speak with James Maynard Keenan for a short Q & A that ran in Alarm Magazine. Keenan’s work with the bands Tool, A Perfect Circle, and Puscifer have penetrated deep into the cultural consciousness, but it was another passion of his that provided the impetus for the article. In the heart of the Verde Valley he is currently developing the Arizona Stronghold Wines partnership, which includes development of Merkin Vineyards, and creation of his own winery, Caduceus Cellars.
In researching for the interview I came to realize that there’s far more to what Keenan is doing with his wine craft than I’d first expected. A focus on community growth, desert permaculture, and sustainable, socially integrated business practices demonstrates a different side of Keenan’s genius, which in other applications has allowed him to become one of the most successful artists in the contemporary music industry.