The most renowned media critics are usually superficial and craven. That’s because — as one of the greatest in the 20th century, George Seldes, put it — “the most sacred cow of the press is the press itself.”
No institutions are more image-conscious than big media outlets. The people running them know the crucial importance of spin, and they’ll be damned if they’re going to promote media criticism that undermines their own pretenses.
To reach the broad public, critics of the media establishment need amplification from . . . the media establishment. And that rarely happens unless the critique is shallow.
The exceptions can be valuable. The New York Times publishes articles by a “public editor” — an independent contractor whose “opinions and conclusions are her own” — and the person now in that role, Margaret Sullivan, provides some cogent scrutiny of the newspaper’s coverage.… Read the rest