Krampus goes mainstream, making onto the front page of the New York Times:
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MUNICH — Long before parents relied on the powers of Santa Claus to monitor their children’s behavior, their counterparts in Alpine villages called on a shaggy-furred, horned creature with a fistful of bound twigs to send the message that they had better watch out.
Tom Bierbaumer recalls the trepidation he felt every Dec. 6, when the clanging of oversize cowbells signaled the arrival of the Krampus, a devilish mountain goblin who serves as an evil counterpart to the good St. Nick. He would think back over his misdeeds of past months — the days he had refused to clear the supper table, left his homework unfinished or pulled a girl’s hair.
“When you are a child, you know what you have done wrong the whole year,” said Mr. Bierbaumer, who grew up in the Bavarian Alps and now heads a Munich-based club, the Sparifankerl Pass — Bavarian dialect for “Devil’s Group” — devoted to keeping the Krampus tradition alive.