Northern Germany has announced that the Like button, with its ability to track a user’s movement across the internet, violates German and European privacy law. But without tracking plugins, how will corporations and advertisers record our activities and interests, so that they can better serve and satisfy? Via ZDNet:
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Commissioner Thilo Weichert, of the Independent Center for Privacy Protection, said the social network’s “Like button” plugin illegally puts together a profile of their Web habits.
The ULD said if you visit Facebook.com or use a Facebook plugin such as the Like button, you should expect to be tracked by the company for two years: Facebook allegedly builds a broad profile for individuals not on the service as well as a more personalized profile for its members.