Could this be the most profitable ever product tie-in for a music legend? Fortune reports on the idea of reggae great Bob Marley’s name and likeness being used to sell marijuana as US pot laws are loosened:
… Read the rest
Privateer Holdings has a licensing agreement with the late reggae icon’s family.
Reggae legend Bob Marley was known to be a fan of marijuana. Now, a marijuana-focused venture capital firm is trying to bank on that tight relationship.
Privateer Holdings has reached an agreement with the family of the late musician to collaborate on what the Seattle-based firm is calling “the world’s first global cannabis brand.” Called Marley Natural, it will include “heirloom Jamaican cannabis strains inspired by those Bob Marley enjoyed” and be sold where regulations permit.
The product line, announced on Tuesday, will also include cannabis and hemp-infused lotions, creams to treat sunburn and small containers to store personal marijuana stashes.