As marijuana becomes increasingly mainstream, it would be unAmerican not to have a pop culture icon become its commercial face. GQ looks into Willie Nelson’s bid to make “Willie’s Reserve” the biggest brand in legal weed:
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“I’ve bought a lot of pot in my life,” Willie Nelson tells me, “and now I’m selling it back.”
Willie Nelson has this kind of answer—stock, pithy—for all kinds of questions, and he’s been using them for decades. Bring up his brief abortive stint at college studying business administration? Invariably he’ll soon say, “I majored in dominoes.” Mention the massive sum he owed the IRS in the early ’90s—somewhere between $17 million and $32 million—and you’ll get the one about how it isn’t so much “if you say it real fast.”
As time passes, the world offers up new questions, and so sometimes new answers are required.