Solomon Comissiong, writing at Black Agenda Report:
It is undeniable that hip hop culture is one of the most powerful marketing tools America has seen in quite sometime. Had hip hop been around during the earlier part of the 20th century the unscrupulous public relations pioneer, Edward Bernays, would have probably also used it to promote the smoking of Viceroy Cigarettes to women. Various aspects of hip hop culture, mainly rap music, generate billions of dollars. However, who is generating this wealth, where is it going and at what cost?
“Their unfettered corporate feeding frenzy was similar to that of the European conquest of lands inhabited by people of color.”
Hip hop culture (rapping, djing, graffiti art, and breaking, etc.) was unequivocally created by youth of color in the Bronx during the early 1970s. Even though the origins of hip hop are entrenched in black and Latino communities throughout New York City it is currently pimped/used by large white owned corporations (media, record labels, etc.) to create astronomical bottom lines, reinforce capitalistic ideals, and adversely mass program black and brown youth.