I can’t even imagine what a childhood without advertising would be. Boston Magazine writes:
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Susan Linn and her tiny but hugely influential nonprofit Boston nonprofit, the Campaign for a Commercial-Free Childhood, have become a child marketer’s worst nightmare. Just ask Disney, Hasbro, Scholastic, and Kellogg.
The CCFC is concerned with two overlapping issues: the amount of time children spend in front of an ever-growing array of screens — TVs, computers, smartphones, tablets — and the marketing messages they are subjected to while glued to them. Under Linn’s direction, the group has taken on some of the biggest and most powerful corporations in the world. It forced Kellogg to remove SpongeBob SquarePants and other cartoon characters from the packaging of foods that were light on nutritional value. It got Hasbro to shelve plans for a new line of dolls based on the sexpot pop act the Pussycat Dolls (“Don’t cha wish your girlfriend was hot like me?”).