Tag Archives | Marketing

Backlash Over UK Plan to Extend TV Advertising

Denis Campbell and Polly Curtis write in the Guardian:

Ministers are facing fierce opposition from medical groups, teaching unions and children’s charities over plans to allow products to be used in television programmes for marketing purposes for the first time.

Critics claim the move, which broadcasters say will give them up to £140m a year in extra revenue, will fuel childhood obesity, exacerbate the problems caused by alcohol and gambling, and distort storylines by rewarding programme makers for deliberately giving certain items high visibility.

The British Medical Association has written to the Department for Culture, Media and Sport (DCMS) strongly opposing the plan. “The BMA is deeply concerned about the decision to allow any form of product placement in relation to alcohol, gambling and foods high in fat, sugar or salt (HFSS) as this will reduce the protection of young people from harmful marketing influences and adversely impact on public health,” says its submission to a DCMS consultation in the issue, which closes on Friday.

Read the rest
Continue Reading

Buy Your Very Own Robot Doppelganger!

That man’s robot doppelganger looks very confused … Good god, man! What have you done to him?! Posted on Pink Tenacle, (creepy…):

Department store operator Sogo & Seibu has announced plans to sell two humanoid robots custom-built to look like the people who purchase them.

RobotDoppleganger

Dr. Hiroshi Ishiguro with his robot double — Roboticist Hiroshi Ishiguro already got his.

The mechanical doppelgangers are available for a limited time as part of a special New Year’s promotional sale at Sogo, Seibu, and Robinson’s department stores. They will be built by Japanese robotics firm Kokoro, which is perhaps best known for its line of Actroid receptionist humanoids.

In addition to providing the robot with the owner’s face, body, hair, eyes and eyelashes, Kokoro will model the robot’s facial expressions and upper body movements after the buyer. The robot’s speech will be based on recordings of the owner’s voice.

Read More: Pink Tenacle

Read the rest

Continue Reading

Mommy Bloggers or Corporate Shills?

ChocolateSoulP.J. Huffstutter and Jerry Hirsch writes in the LA Times:
On most days, Andrea Deckard can be found in her home office, digging through stacks of coupons and grocery receipts for money saving tips and recipes that she can share with readers of her Mommy Snacks blog. That is, when the stay-at-home mom isn't being wined and dined by giant food companies. Earlier this year, Frito-Lay flew her to Los Angeles to meet celebrities such as model Brooke Burke and the Spice Girls' Mel B, while pitching her on its latest snack ad campaign. More recently, Nestle paid to put her and 16 other so-called "mommy bloggers" — and one daddy blogger — up at the posh Langham Huntington hotel in Pasadena, treated them to a private show at the Magic Castle in Hollywood and sent packages of frozen Omaha Steaks to their families to tide them over while the women were away learning all about the company's latest product lines. In return, Deckard and her virtual sisterhood filed Twitter posts raving about Nestle's canned pumpkin, Wonka candy and Juicy Juice drinks. "People have accused us of being corporate shills," said Deckard, a Monroe, Ohio, mother of three whose junkets have also included a free trip to Frito-Lay's Texas headquarters. Deckard, noting that she is up front with her readers about such trips, said they are educational for her and her fans, and "just fun." Besides, she added, "it's not like I sold my soul for a chocolate bar."
Continue Reading

How to Sell an Apocalypse

It surely hasn't escaped the attention of any regular reader of this site that The Disinformation Company has produced a documentary film about the 2012 phenomenon. Among others starring in our film are Daniel Pinchbeck, Lawrence E. Joseph and John Major Jenkins. About 10 months ago Sony Pictures asked us to urgently overnight a copy of our film to their marketing team in Culver City, CA in connection with the Roland Emmerich 2012 disaster film that they were already working on. We never heard another peep out of them, but I suspect they agreed with our choice of experts. As this New York Magazine article reports, Pinchbeck, Joseph and Jenkins were the 2012-ologists at a fancy 2012 movie launch event, and it seems that they did us proud:
In the Cottonwood Ballroom at the Four Seasons in Jackson Hole, Wyoming, the New York neo-shaman Daniel Pinchbeck sipped Fiji water and prepared to discuss the end of the world. The Mayan calendar ends on December 21, 2012, and Pinchbeck has built a multiplatform enterprise on the notion that something drastic will happen on that date—maybe...
Continue Reading