Tag Archives | McDonald’s

Asterix – French Comics Hero – Endorses McDonald’s

asterix

As you might expect, the French are more than a little testy about the offending ad, shown at right, part of a BETC EuroRSCG publicity campaign for McDonald’s. Report from Reuters:

A new McDonald’s ad featuring Gallic champion Asterix enjoying a burger and fries has sparked outrage among French comic purists who see it as an insult to their national heritage.

The billboard shows the fearless Gaul and friends celebrating their traditional banquet at the fast-food chain — with Cacofonix the bard tied to a tree outside as usual.

“My childhood hero sacrificed like a wild boar! What next? Tintin eating at Subway?” said one horrified blogger called sirchmallow.

“How ironic, the indomitable Gauls making an advert for the invaders,” was another outraged comment on Twitter.

The ad is of three designed by advertising agency Euro RSCG for McDonald’s’ “Come as you are” campaign…

[continues at Reuters]

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Ohio Woman Flies Into a Rage Over Lack of McNuggets (Video)

McNugget RageFeed me! Feed me! WTF lady, it's not even real chicken ... The AP via Google News reports:
TOLEDO, Ohio — A security video from a McDonald's in Ohio shows a woman punching two restaurant employees and smashing a drive-thru window because she couldn't get Chicken McNuggets. The tantrum caught on tape in Toledo earlier this year shows the customer reaching through the drive-thru window, slugging one worker and then another. She then grabs a bottle out of her car and tosses it through the glass window before speeding off. It happened early on New Year's Day. Police say Melodi Dushane was angry that McNuggets weren't being served, because it was breakfast time.
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McDonald’s Not So Happy Meals

McDonald's logoLooks like Mickey D’s is about to undergo another round of public and media lashing now that childhood obesity is a major priority in Washington. As the Los Angeles Times reports, a watchdog group says giving away toys with Happy Meals contributes to childhood obesity and threatens to sue:

Weeks after a Silicon Valley county became the first in the nation to ban toys from McDonald’s Happy Meals and other food promotions aimed at children, a public health watchdog group called on the fast food giant to remove the playthings from all its meal packages.

Citing toys aimed at promoting the latest “Shrek” movie, the Center for Science in the Public Interest said that the plastic promotions lure children into McDonald’s restaurants where they are then likely to order food that is too high in calories, fat and salt.

The organization on Tuesday served the fast food giant with a letter expressing its intent to sue if toys are not removed.

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Could McDonald’s Replace Beef Burgers With Seitan? Would Anyone Notice?

Big MacNick Aster writes on triplepundit:

I sometimes like to write harebrained posts postulating some kind of zany idea. So here’s today’s:

I ate at an airport McDonald’s the other day for the first time in ages. It was at once delicious and disturbing. I looked at the beef. Was it really beef? I mean, seriously, it was definitely some kind of beef-flavored-matter, and the advertisement did say 100% beef. But as I walked off with that greasy post-McDonald’s flavor (that lasts for hours) in the mouth, I got to thinking: that patty was almost no different than the wheat or soy-based stuff used to make vegan food (seitan and so on).

I walked away 100% convinced that McDonald’s could replace all its beef with beef-flavored seitan and NO ONE would notice the difference. McDonald’s would save a fortune, health would be improved, and the carbon and resource footprint of McDonald’s would be massively slashed.

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Mapping The American Burger Wars

The excellent WeatherSealed by Stephen Von Worley graphically illustrates the battle for dominance in the American fast food stakes:

Imagine, if you will, the burger force – a field of energy that radiates from every freshly-cooked patty, earth-penetrating and inverse-squared with distance, compelling the hungry carnivore to seek out and devour the well-done ground beef at the source.

Now, wrap that concept in a Star Wars motif – set in the present day, with the second-tier burger chains as the rebels – each, by themselves, without mutual aid, battling the 12,000-plus restaurant McEmpire.  The situation is most dire, for the upstarts control but a few significant islands of territory amid the overwhelming and darkly-rendered influence of the McForce:

The territory controlled by the top 8 U.S. burger chains.

Territory controlled by the eight largest U.S. burger chains.

In this and the following graphic, each individual restaurant location has equal power.  The entity that controls each point casts the most aggregate burger force upon it, as calculated by the inverse-square law – kind of like a chart outlining the gravitational wells of galactic star clusters, but in an alternate, fast food universe.

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Weight Watchers Endorses McDonalds

McDonald's logoWeightwatchers logoHow to destroy your brand fast! As reported in the Guardian:

McDonald’s is hardly an ideal dining location for anyone struggling to stay slim. But the fast food chain scored a PR coup today when Weight Watchers agreed to endorse some of its products in New Zealand – a move met with outrage by nutritionists and obesity experts.

As part of the deal, which the company says is the first of its kind in the world, McDonald’s will use the Weight Watchers logo on its menu boards and Weight Watchers will promote McDonald’s to dieters.

The link-up is the fast-food chain’s latest attempt to improve its reputation by securing endorsements. In January, to the horror of gastronomes, Italy’s agriculture minister, Luca Zaia, helped launch the McItaly range of burgers. For a representative of one of the world’s greatest culinary nations to do such a thing was “a sign of the moral bankruptcy of Silvio Berlusconi’s government”, wrote Matthew Fort in the Guardian.

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Star Wars Teams Up With… Ugh… McDonalds

Killer At LargeGreat commentary by Killer At Large producer Bryan Young, in the Examiner:

Perhaps I have a different perspective on this than a lot of people, but I’ll explain it and hopefully you’re all with me on this.

Star Wars is doing a Happy Meal promotion with McDonald’s for their Clone Wars series starting Februrary 26th. (More information on that here).  The 8 year old in me jumps for joy. The parent in me is filled with disappointment and disgust.  My kids aren’t allowed to eat food of such poor quality and now I’m going to have to tell them they can’t have these Star Wars toys because I refuse to buy them junk food.

I understand that this makes sense from a marketing perspective, but the problem is that marketing junk food to kids with beloved characters and properties like Star Wars is morally reprehensible.  I spent two years making a documentary about the American obesity epidemic called Killer at Large, and one of the things we found responsible for the sharp rise in overweight and obesity in today’s children is marketing directly to them to get them to nag for food and products that aren’t good for them (like McDonalds Happy Meals).

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