Microsoft’s new Kinect gaming console has been a success in the weeks following its November unveiling – sales are expected to top 5 million units by the end of the year. However, privacy advocates are concerned about the machine’s built-in camera, equipped with motion-sensing and facial-recognition technology. Xbox’s CFO implied that Microsoft would use Kinect to gather data on its users, the Wall Street Journal notes. It begs the question: Are your videogames watching you?
Microsoft Corp. officials are considering using the camera on their new Kinect videogame system to target ads to people watching the games.
Dennis Durkin, who serves as chief operating officer and chief financial officer for Microsoft’s Xbox video game business, told investors Thursday that Kinect – which allows users to play video games without so much as a joystick – presents business opportunities for targeted game marketing and advertising.
Kinect is a camera peripheral that plugs into the Xbox 360 console and allows players to control games with only body movements.