Tag Archives | Microsoft

McDonald’s, CBS, Mazda, Microsoft Sued For Tracking Internet Users’ Histories

450px-Ronald_mcdonald_thailandAlways remember — the vacant, shining, plastic eyes of Ronald McDonald are upon you. A lawsuit claims that internet users’ browsing histories are tracked and shared among corporations that use the data to tailor advertising. Via MediaPost:

A New York resident who recently sued behavioral advertising network Interclick for allegedly violating her privacy by using history-sniffing technology has filed a related lawsuit against McDonald’s, CBS, Mazda and Microsoft.

In a complaint filed Tuesday with the U.S. District Court for the Southern District of New York, Sonal Bose alleges that McDonald’s and the other companies “acted in concert with Interclick,” to mine users’ Web surfing history for marketing purposes. “Defendants circumvented the privacy and security controls of consumers who, like plaintiff, had configured their browsers to prevent third-party advertisers from monitoring their online activities,” Bose alleges.

The lawsuit alleges that the companies violated the federal computer fraud law, wiretap law and other statutes.

Read the rest

Continue Reading

Is Your Videogame Console Watching You?

kinect_D_20101111144812Microsoft’s new Kinect gaming console has been a success in the weeks following its November unveiling –  sales are expected to top 5 million units by the end of the year. However, privacy advocates are concerned about the machine’s built-in camera, equipped with motion-sensing and facial-recognition technology. Xbox’s CFO implied that Microsoft would use Kinect to gather data on its users, the Wall Street Journal notes. It begs the question: Are your videogames watching you?

Microsoft Corp. officials are considering using the camera on their new Kinect videogame system to target ads to people watching the games.

Dennis Durkin, who serves as chief operating officer and chief financial officer for Microsoft’s Xbox video game business, told investors Thursday that Kinect – which allows users to play video games without so much as a joystick – presents business opportunities for targeted game marketing and advertising.

Kinect is a camera peripheral that plugs into the Xbox 360 console and allows players to control games with only body movements.

Read the rest

Continue Reading