Tag Archives | Microtargeting

How Microsoft and Yahoo Are Selling Politicians Access to You

Writes Lois Beckett on ProPublica:

Microsoft and Yahoo are selling political campaigns the ability to target voters online with tailored ads using names, Zip codes and other registration information that users provide when they sign up for free email and other services.

The Web giants provide users no notification that their information is being used for political targeting.

In one sense, campaigns are doing a more sophisticated version of what they’ve always done through the post office 2014 sending political fliers to selected households. But the Internet allows for more subtle targeting. It relies not on email but on advertisements that surfers may not realize have been customized for them.

Campaigns use voters records to assemble lists of people they’re trying to reach 2014 for instance, “registered Republicans that have made a donation,” Yahoo’s director of sales Andy Cotten told ProPublica. Microsoft and Yahoo help campaigns find these people online and then send them tailored ads.… Read the rest

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The Creepiness Factor: How Obama and Romney Are Getting to Know You

Mitt Obama

Barack Romney or Mitt Obama?

Terrence McCoy writes in the Atlantic:

On a clear day in February 2001, a trim mid-career political analyst named Matthew Dowd landed in Washington, D.C., from Austin, Tex., and hurried into the White House for a meeting with Karl Rove. Inside a manila folder, he carried a sparsely-populated bar graph. The few numbers it had hit Rove like a bomb.

“Really?” Rove asked, snatching the document and glancing back at Dowd. “Man, this is a fundamental change.”

The truly independent voting bloc, Dowd’s data showed, had dissolved from one-fourth of the electorate in 1984 to just 7 percent. That meant the years of work leading up to the 2000 campaign and hundreds of millions of campaign dollars during it had focused on just 7 percent of voters — fewer than 8 million people. Everything next time, Dowd told Rove in his second-floor office, would have to be different.

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