It may not come as a surprise that police and other government agencies can track your location via your mobile phone, but did you realize that many local businesses are doing the same thing or more? Elizabeth Dwoskin reports for the Wall Street Journal that businesses are increasingly installing sensors to track nearby potential customers:
Fan Zhang, the owner of Happy Child, a trendy Asian restaurant in downtown Toronto, knows that 170 of his customers went clubbing in November. He knows that 250 went to the gym that month, and that 216 came in from Yorkville, an upscale neighborhood.
And he gleans this information without his customers’ knowledge, or ever asking them a single question.
Mr. Zhang is a client of Turnstyle Solutions Inc., a year-old local company that has placed sensors in about 200 businesses within a 0.7 mile radius in downtown Toronto to track shoppers as they move in the city.