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When WIRED launched in 1993, few people had seen anything like it. Unlike other computer magazines, it focused on people instead of machines. It was colorful—psychedelic even—at a time when computers were beige boxes made by and for the sort of people that Dilbert was about. But WIRED wasn’t totally alone.
Before WIRED, there was Mondo 2000, a magazine that fused counterculture and technology together into a surreal glossy magazine that first appeared on newsstands in 1989. A typical issue would cover everything from DIY micro-satellites to smart drugs to weird bands like The Residents.
“Mondo 2000 is here to cover the leading edge in hyperculture,” an introduction by editor Ken “R.U. Sirius” Goffman and publisher Allison “Queen Mu” Kennedy announced in the first issue.