Tag Archives | Monkey

Being Middle Management Sucks For Monkeys, Too

via Geek O System monkey-in-the-middle

The corporate ladder has a lot of rungs, but there are three basic places you can be on it: at the top, where you’re making the rules, at the bottom where you’ve got nothing to lose, and everywhere else. Studies have shown that folks in that vast middle management hierarchy are generally the most stressed out people at a place of employment, and a recent study by the University of Manchester suggests thatphenomenon might not be confined to humans working thankless white collar jobs. Monkeys in the middle of the social hierarchy — those who aren’t leaders, but aren’t losers either — seem to suffer more stress from the effects of unpleasant behavior while also getting less benefit from stress relievers like grooming,

The University of Manchester team spent more than 600 hours closely monitoring the daily lives of individual Barbary macaques living in England’s Trentham Monkey Forest.

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First Advertising Campaign Targeted At Monkeys

800px-Cebus_olivaceus_gros_planThe advertising belief that sex sells may not just work on humans, but on monkeys too. That is what the first non-human aimed advertising campaign is basing its marketing strategy on. Via Wired:

A primatologist has created the first advertising campaign aimed at non-human primates and believes that it will be sex that sells.

Laurie Santos from Yale University’s Comparative Cognition Laboratory has teamed up with advertising agency Proton Studio to “determine where advertising has innate primate responses”.

Santos and team will create two foods specifically aimed at Capuchin monkeys — possibly two different colours of jelly. One will be featured on a billboard outside of the monkeys’ enclosure and the other will not. After a set period, the monkeys will be offered both foods. “If they tend toward one and not the other we’ll be witnessing preference shifting due to our advertising,” Keith Olwell of Proton told New Scientist.

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