The next big thing for many Silicon Valley entrepreneurs and investors is food. Paul B. Farrell explains ‘Food 2.0′ at MarketWatch:
Silicon Valley: “The Next Start-up Craze” is “Food 2.0” predict MIT Technology Review’s editors. “They are taking on corporate giants such as ConAgra, General Mills, and Kraft that spend billions on research and technology development.” Still, you can bet a successful new food-tech start-up is likely to have one of the Big Ag firms along as a venture partner or later as buy-out sugar-daddy.
Big Ag’s Monsanto: The global food industry, especially Big Ag capitalists like Monsanto, which controls 27% of the global seed market, is already having trouble feeding a global population of seven billion today. You can bet your corn futures that Monsanto will need many new ag technology breakthroughs if it expects its stock to double again like it had the past four years. And Big Ag is already facing heavy backlash over genetically modified food as it is.